Magento 2 GA4 Extension | GTM & Server-Side

Trusted by 85,000+ merchants using WeltPixel products

Magento 2 Google Analytics 4 (GA4) Extension with GTM & Server-Side Tracking

79 reviews

€249,00

Plan Standard PRO

Magento Edition Open Source Commerce Cloud

One year of Support & Updates included

Renews yearly at the product price. Cancel anytime in My Products and keep your paid year. Unused renewals refundable within 30 days.

Version 1.17.5

Updated September 16, 2026

Support 12 Months Included Support, with options to extend

Platform All Magento Editions

Compatibility Hyvä Ready

Documentation User Guide

weltpixel.com

The most complete Google Analytics 4 integration for Magento 2.

Google Analytics 4 is the new standard for measuring customer journeys across websites and apps — but out of the box, it doesn’t connect smoothly with Magento 2. That’s where our Magento 2 Google Analytics 4 (GA4) Extension comes in. With built-in Google Tag Manager (GTM) integration and advanced server-side tracking, you can capture every key event — from product views and add-to-carts to checkouts and transactions — with accuracy that Universal Analytics could never deliver. This ensures your marketing and analytics data remain reliable, privacy-compliant, and future-proof.

Server-Side Tracking

Bypass ad blockers with Measurement Protocol

Composer Installation

One command, zero file uploads

GTM + GA4 + Ads

Full stack in a single extension

Complete Feature List

Every feature included in the Magento 2 Google Analytics 4 (GA4) Extension. Standard features are available in both plans; PRO features require the PRO plan.

Core Tracking & E-commerce

Track product impressions by position in the Category Page
Track product clicks by position in the Category Page
Track product impressions by position in the Search Result Page
Track product clicks by position in the Search Result Page
Track product impressions by position in the Related, Up-sell and Cross-sell section
Track product clicks by position in the Related, Up-sell and Cross-sell section
Track the number of times a product was added to the shopping cart
Track the number of times a product was removed from the shopping cart
Track the number of times a product was included into the checkout process
Track each Checkout Step (billing address, shipping address, shipping options, payment options)
Track purchases with or without shipping and tax fees
Exclude Orders with 0 Value from being tracked
Track Transactions Success Pages with Custom Success Page URLs
Track coupon usage
Track product Brand
Track internal Promotion Impressions
Track internal Promotion Clicks
Track Sign-Ups
Track Logins
Track Site Searches
Internal Promotion Widget

Configuration & Compatibility

Child Vs Parent (Send Parent Id or Child id cart, checkout and thank you page)
Multi Currency Ready
GDPR-compliant with native magento accept cookie functionality
Multi Store Ready
Varnish Cache Ready
Full Page Cache Ready
8KB payload support

Advanced Analytics

Order Success Page Total Calculation (Subtotal / Grand total)
Track Magento User ID
Track user type (customer group)
Google Ads Remarketing Tracking
Google Ads Conversion Tracking
Persistent Data Management
Track product review count
Track product review score
Track stock status
Track Sale products
Track transactions by product variants (configurable product)
Variant options - choose between product SKU or Configuration combination
Track transactions by product custom options
Track custom dimension Page Type
Track custom dimension Page Name
Product level Custom Dimension / Metric sending (Send up to 5 product attributes to GTM)
Compatibility with Google Analytics 360 (GA360)
dataLayer Preview Window for easy debugging with possibility of adding custom IP ranges
Send all Simple Product configurations via the View Item event on Configurable Product Pages
Custom trigger for Google Ads Conversion Tracking Tag.
Ability to add custom attributes to script tags for enhanced compatibility with optimization modules

PRO — Data Accuracy & Order Tracking

Complete sales data, including refunds and repeat purchases
Increased order accuracy between Magento and Google Analytics
Avoids missing orders
Avoids duplicate orders
GS2 Cookie support
Ability to choose between sending the Base or Display currency to Google Analytics
Exclude orders from being sent to Google Analytics by Order Status
Purchase and Add Payment Info event compatibility with the Magento 2 Multi Shipping Checkout flow
Full JSON container generation for Google Tag Manager Server-Side Containers, complete with all eCommerce tracking tags

PRO — Server-Side Measurement Protocol

Measurement Protocol Tracking for Purchase
Measurement Protocol Tracking for Refunds
Measurement Protocol Tracking for Sign Up and Login
Measurement Protocol Tracking for Item View
Measurement Protocol Tracking for Search
Measurement Protocol Tracking for View, Add and Remove from Cart
Measurement Protocol Tracking for Begin Checkout, Add Payment and Shipping
User Properties for Measurement Protocol - Used to create Custom Dimensions
Track only specific customer groups via Measurement Protocol
Easy Measurement Protocol event debugging via Google Analytics Debug View
Send data to multiple Google Analytics 4 properties via Measurement Protocol
Dedicated Magento Admin Order Grid column for Measurement Protocol order validation
Redis Cache Ready for Measurement Protocol

PRO — Theme Compatibility

Hyvä Theme Ready
Hyvä Theme CSP Theme Ready
Hyvä Checkout Ready

PRO — Social Media Pixel Integration

Meta Pixel (formerly Facebook Pixel) Integration
Reddit Pixel Integration
TikTok Pixel Integration
Microsoft Ads (Bing UET) Integration
X (Twitter) Pixel Integration
Klaviyo Pixel Integration
Pinterest Pixel Integration
Snapchat Pixel Integration
OpenAI Ads Pixel Integration (ChatGPT ads)
Full integration with Meta Pixel Conversions API (CAPI) via addon
Full integration with Reddit Pixel Conversions API (CAPI) via addon
Full integration with TikTok Pixel Events API via addon
Full integration with Microsoft Ads (Bing UET) API via addon
Full integration with X (Twitter) Ads API via addon
Full integration with Klaviyo API via addon
Full integration with Pinterest Conversions API via addon
Full integration with Snapchat Conversions API via addon
Full integration with OpenAI Ads Conversions API via addon
Grand Total calculation settings for taxes (including/excluding) for Social Platform integrations (including API Addons)

PRO — Enhanced Conversions

Enhanced Conversions for Google Ads
Ability to pre-hash Enhanced Conversion data for Google Ads
Enhanced Conversions for Google Analytics 4
Enhanced Conversions for Leads (Google Ads)
New Customer Data for Google Ads
Cart Data for Google Ads

GA4 Standard vs PRO — Feature Comparison

Both plans include complete GA4 e-commerce tracking. The PRO plan adds server-side Measurement Protocol, Hyvä theme support, social media pixel integrations, and enhanced conversions for Google Ads.

Core Tracking Features

Feature	Standard	PRO
Track product impressions by position in the Category Page	✓	✓
Track product clicks by position in the Category Page	✓	✓
Track product impressions by position in the Search Result Page	✓	✓
Track product clicks by position in the Search Result Page	✓	✓
Track product impressions by position in the Related, Up-sell and Cross-sell section	✓	✓
Track product clicks by position in the Related, Up-sell and Cross-sell section	✓	✓

Shopping Cart & Checkout Tracking

Feature	Standard	PRO
Track the number of times a product was added to the shopping cart	✓	✓
Track the number of times a product was removed from the shopping cart	✓	✓
Track the number of times a product was included into the checkout process	✓	✓
Track each Checkout Step (billing address, shipping address, shipping options, payment options)	✓	✓
Track purchases with or without shipping and tax fees	✓	✓
Exclude Orders with 0 Value from being tracked	✓	✓
Track Transactions Success Pages with Custom Success Page URLs	✓	✓

Promotions, Sign-Up & Search

Feature	Standard	PRO
Track coupon usage	✓	✓
Track product Brand	✓	✓
Track internal Promotion Impressions	✓	✓
Track internal Promotion Clicks	✓	✓
Track Sign-Ups	✓	✓
Track Logins	✓	✓
Track Site Searches	✓	✓
Internal Promotion Widget	✓	✓

Configuration & Compatibility

Feature	Standard	PRO
Child Vs Parent (Send Parent Id or Child id cart, checkout and thank you page)	✓	✓
Multi Currency Ready	✓	✓
GDPR-compliant with native magento accept cookie functionality	✓	✓
Multi Store Ready	✓	✓
Varnish Cache Ready	✓	✓
Full Page Cache Ready	✓	✓
8KB payload support	✓	✓

Advanced Tracking & Analytics

Feature	Standard	PRO
Order Success Page Total Calculation (Subtotal / Grand total)	✓	✓
Track Magento User ID	✓	✓
Track user type (customer group)	✓	✓
Google Ads Remarketing Tracking	✓	✓
Google Ads Conversion Tracking	✓	✓
Persistent Data Management	✓	✓
Track product review count	✓	✓
Track product review score	✓	✓
Track stock status	✓	✓
Track Sale products	✓	✓
Track transactions by product variants (configurable product)	✓	✓
Variant options - choose between product SKU or Configuration combination	✓	✓
Track transactions by product custom options	✓	✓
Track custom dimension Page Type	✓	✓
Track custom dimension Page Name	✓	✓
Product level Custom Dimension / Metric sending (Send up to 5 product attributes to GTM)	✓	✓
Compatibility with Google Analytics 360 (GA360)	✓	✓
dataLayer Preview Window for easy debugging with possibility of adding custom IP ranges	✓	✓
Send all Simple Product configurations via the View Item event on Configurable Product Pages	✓	✓
Custom trigger for Google Ads Conversion Tracking Tag.	✓	✓
Ability to add custom attributes to script tags for enhanced compatibility with optimization modules	✓	✓

PRO Exclusive — Data Accuracy & Order Tracking

Feature	Standard	PRO
Complete sales data, including refunds and repeat purchases	—	✓
Increased order accuracy between Magento and Google Analytics	—	✓
Avoids missing orders	—	✓
Avoids duplicate orders	—	✓
GS2 Cookie support	—	✓
Ability to choose between sending the Base or Display currency to Google Analytics	—	✓
Exclude orders from being sent to Google Analytics by Order Status	—	✓

PRO Exclusive — Server-Side Measurement Protocol

Feature	Standard	PRO
Measurement Protocol Tracking for Purchase	—	✓
Measurement Protocol Tracking for Refunds	—	✓
Measurement Protocol Tracking for Sign Up and Login	—	✓
Measurement Protocol Tracking for Item View	—	✓
Measurement Protocol Tracking for Search	—	✓
Measurement Protocol Tracking for View, Add and Remove from Cart	—	✓
Measurement Protocol Tracking for Begin Checkout, Add Payment and Shipping	—	✓
User Properties for Measurement Protocol - Used to create Custom Dimensions	—	✓
Track only specific customer groups via Measurement Protocol	—	✓
Easy Measurement Protocol event debugging via Google Analytics Debug View	—	✓
Send data to multiple Google Analytics 4 properties via Measurement Protocol	—	✓
Dedicated Magento Admin Order Grid column for Measurement Protocol order validation	—	✓
Redis Cache Ready for Measurement Protocol	—	✓

PRO Exclusive — Hyvä Theme Compatibility

Feature	Standard	PRO
Hyvä Theme Ready	—	✓
Hyvä Theme CSP Theme Ready	—	✓
Hyvä Checkout Ready	—	✓

PRO Exclusive — Social Media Pixel Integration

Feature	Standard	PRO
Meta Pixel (formerly Facebook Pixel) Integration	—	✓
Reddit Pixel Integration	—	✓
TikTok Pixel Integration	—	✓
Microsoft Ads (Bing UET) Integration	—	✓
X (Twitter) Pixel Integration	—	✓
Klaviyo Pixel Integration	—	✓
Pinterest Pixel Integration	—	✓
Snapchat Pixel Integration	—	✓
OpenAI Ads Pixel Integration (ChatGPT ads)	—	✓
Full integration with Meta Pixel Conversions API (CAPI) via addon	—	✓
Full integration with Reddit Pixel Conversions API (CAPI) via addon	—	✓
Full integration with TikTok Pixel Events API via addon	—	✓
Full integration with Microsoft Ads (Bing UET) API via addon	—	✓
Full integration with X (Twitter) Ads API via addon	—	✓
Full integration with Klaviyo API via addon	—	✓
Full integration with Pinterest Conversions API via addon	—	✓
Full integration with Snapchat Conversions API via addon	—	✓
Full integration with OpenAI Ads Conversions API via addon	—	✓
Grand Total calculation settings for taxes (including/excluding) for Social Platform integrations (including API Addons)	—	✓

PRO Exclusive — Enhanced Conversions

Feature	Standard	PRO
Enhanced Conversions for Google Ads	—	✓
Ability to pre-hash Enhanced Conversion data for Google Ads	—	✓
Enhanced Conversions for Google Analytics 4	—	✓
Enhanced Conversions for Leads (Google Ads)	—	✓
New Customer Data for Google Ads	—	✓
Cart Data for Google Ads	—	✓
Purchase and Add Payment Info event compatibility with the Magento 2 Multi Shipping Checkout flow	—	✓
Full JSON container generation for Google Tag Manager Server-Side Containers, complete with all eCommerce tracking tags	—	✓

GA4 Events Tracked in Magento 2

Every standard GA4 e-commerce event is captured automatically. PRO adds server-side Measurement Protocol tracking for events marked below.

GA4 Event	Description	Tracking
view_item_list	This event is triggered when a user views a list of items, such as your Category Page, or a Product Carousel.	Client Server
view_item	This event is triggered when users open up and view one of your Product Pages.	Client Server
select_item	This event is triggered when a user clicks on a product contained within a list, such as on your Category Page or a Product Carousel.	Client Server
add_to_cart	This event is triggered whenever a user adds a product to their cart, or when they add to the quantity of a product that's already within their cart.	Client Server
remove_from_cart	This event is triggered whenever a user removes a product from their cart, or when they subtract from the quantity of a product that's already within their cart.	Client Server
add_to_wishlist	This event is triggered whenever a user adds a product into their wishlist.	Client Server
begin_checkout	This event is triggered whenever a user proceeds to the Checkout Page.	Client Server
add_shipping_info	This event is triggered whenever a user adds their address information on the Checkout Page.	Client Server
add_payment_info	This event is triggered whenever a user adds their payment information. Note: When using the default Magento 2 Checkout, this event is triggered upon the user pressing the Place Order button, so it may not show up in the Preview Mode, if you're troubleshooting the event tracking.	Client Server
purchase	This event is triggered when a user has placed an order and is redirected to the Success Page.	Client Server
sign_up	This event is triggered when a user creates an account on your store.	Client Server
login	This event is triggered when a user logs in to their account, either via the Create Account/Login Page or via the Checkout Page.	Client Server
search	This event is triggered when a user initiates a search on your store.	Client Server
view_promotion	This event is triggered when a user views a block, banner or piece of content tagged as a Promotion.	Client Server
select_promotion	This event is triggered when a user clicks on a link contained within a block, banner or piece of content tagged as a Promotion.	Client Server
refund	This event is triggered when a Credit Memo is created for an order via the Magento Admin.	Server

Compatibility with Google Analytics 360 (GA360)

Enterprise Ready

Google Analytics 360 Compatible

Google Analytics 360 is an enterprise-level rendition of Google Analytics, which provides the tools and support required for merchants to get actionable insights from the data that flows into their dashboards. Google Analytics 360 boasts a number of advanced tools, in addition to all the standard Analytics features.

Apart from this, merchants using Google Analytics 360 also benefit from a higher-level service agreement which covers data freshness, collection and reporting, a higher processing limit and access to dedicated support services. Our Google Analytics 4 and Google Analytics 4 PRO extensions are compatible with Google Analytics 360 and are ready to send the data you need to build and maintain a true enterprise-level eCommerce business.

Unsampled Reports
BigQuery Export
Data Driven Attribution

Google Analytics Measurement Protocol (PRO Version Only)

With Google Analytics 4 PRO, you can keep track of every customer's journey from beginning to end. Combine server-side and client-side monitoring to follow the complete consumer journey. Sales, marketing, customer, and product performance data as well as recurring orders and refunds are all available.

Works with GA4

Full compatibility with the latest Google Analytics 4 platform and all its features.

Increased Accuracy

Increased accuracy for sales data, including refunds and repeat purchases.

Multi-Store Ready

Compatible multi-store setups with separate tracking per store view.

How it works

Client-Side Tracking Script

All of your store pages will have the tracking script added by Client Side Tracking. The client ID from Google ensures that the user source and journey are tracked.

Combined Client + Server Tracking

We then combine client-side (browser) tracking with measurement protocol server-side tracking to link marketing channels, web surfing behavior, and purchase behavior.

Server-Side Events to GA4

All server-side Measurement protocol tracking events are then sent to GA4. This means that every time a user activates one of your website's functions, an event is sent to Google Analytics, ensuring complete accuracy.

Major advantages

Complete Checkout Capture

Event capture for the checkout process, including sales and refunds/returns, is completed.

No Lost Orders

When the user does not wait for the thank you page to load, we will still track their orders.

No Duplicate Tracking

When a user reloads, the site avoids double-tracking of the order status page.

Complete E-commerce Tracking for Magento 2

Capture every customer touchpoint across your entire Magento 2 store — from the first category page view to the final order confirmation. Our GA4 extension tracks the full e-commerce journey automatically.

Product Impressions & Clicks

Track which products customers see and click, by exact position, on Category, Search, Related, and Cross-sell pages.

Cart & Wishlist Events

Capture add-to-cart, remove-from-cart, product compare, and wishlist interactions in real time.

Checkout Step Tracking

Monitor each checkout step — billing, shipping method, shipping options, and payment selection — to find drop-off points.

Purchase & Coupon Tracking

Track completed purchases with full transaction data including shipping, tax, coupon codes, and product brand.

Google Tag Manager DataLayer Integration

Deploy your entire tracking stack through Google Tag Manager with our complete dataLayer implementation. Follow Google's recommended Enhanced E-commerce schema — no custom JavaScript required.

Google Tag Manager dataLayer configuration for Magento 2 GA4 e-commerce tracking

Complete DataLayer

Pre-built dataLayer following Google's recommended e-commerce event schema. Every event, every parameter, ready to go.

Google Ads Tracking

Built-in Remarketing and Conversion tracking. Send purchase data directly to Google Ads for ROAS optimization.

Consent Mode v2

Full Google Consent Mode v2 integration with native Magento cookie acceptance. GDPR-compliant out of the box.

Promotion Tracking

Track internal banner impressions and clicks with the built-in Promotion Widget. Measure which promotions drive conversions.

Server-Side Tracking for Magento 2

Stop losing conversion data to ad blockers and browser privacy restrictions. Server-Side Tracking sends events directly from your Magento 2 server to GA4, bypassing client-side limitations for more accurate analytics.

Server-side tracking architecture: Magento 2 server sending events directly to GA4 and Google Ads

Server-Side Events

Events fire from your server, not the browser. Ad blockers and iOS tracking prevention can't block what they can't see.

Faster Page Loads

Reduce client-side JavaScript by moving tracking server-side. Your customers get faster pages, you get better data.

Full 8KB Payload Support

Large product catalogs with extensive custom attributes? No problem. Server-side tracking handles payloads up to 8KB — well beyond the browser limit.

Advanced GA4 Analytics & Custom Dimensions

Go beyond standard e-commerce tracking. Segment your analytics by customer type, track custom product attributes, and get granular insights that help you understand not just what customers buy — but why.

GA4 custom dimensions configuration panel showing product attributes and user segmentation options

User ID & Customer Groups

Track logged-in Magento User IDs and customer group types for user-level analysis and audience segmentation in GA4.

5 Custom Product Dimensions

Send up to 5 product attributes (color, size, material, etc.) as custom dimensions to GTM for granular product analytics.

Review & Stock Tracking

Track product review count, review score, stock status, and sale indicators as event parameters for richer reporting.

Configurable Variant Tracking

Choose how to track configurable products — by child SKU or parent/child configuration combination. Full custom option support.

Built for Every Magento 2 Store

Whether you run a single-store Open Source installation or a multi-store, multi-currency Commerce Cloud enterprise — our GA4 extension works out of the box with zero conflicts and full cache compatibility.

Magento 2 compatibility: Open Source, Commerce, and Cloud editions with Varnish and Full Page Cache support

Multi-Store & Multi-Currency

Run separate GA4 properties per store view, track in any currency. Perfect for international Magento 2 installations.

Full Cache Compatibility

Works with Varnish Cache, Full Page Cache, and all major Magento 2 caching layers without any configuration conflicts.

EU Privacy Compliance

IP anonymization, GDPR cookie consent integration, and Consent Mode v2 support keep you compliant across EU markets.

1 Year Free Support

Every license includes 12 months of free technical support. Our team knows Magento 2 inside and out — we built the extension.

Reviews

What developers say

5 stars: 69 (87%)
4 stars: 9 (11%)
3 stars: 1 (1%)
2 stars: 0 (0%)
1 star: 0 (0%)

GA4 Analytics

we have this plugin alredy several years. Its very well maintained, no errors or problems so far. on downside is, that some changes are made with high/possibly bad impact on your tracking if you do not read carefully the change notes. eg introdcution for transferrimg of parent or child sku...the setting should not have been changed for the update. so a passive update would have been better.

Very helpful.

I really appreciate the recent updates and added features. Very helpful.

This extension works

What can i say, it works, and works... its constantly updated, what is very nice.

Good but expensive

Yearly support fees make this module expensive.

torontovaporizer.ca

This is the best extension for the GA4 as well as other Websites Trackings are also inbuilt

Great and Easy to set

We have been using this product for over a year now and it works really well for your store. The tracking data is reliable and accurate. Highly recommend GA4 plugin

Perfect plugin

Very useful plugin, and it supports us to create real events and track all of them.

saves time

Pretty good - saves time vs manually integrating with GA4 ecom

Best

Best plugin there is!

Pro - Works as expected

We use the Pro version with Hyvä Thema, works well, thanks for your efforts!

Simplifying Google Analytics Integration for Magento

Weltpixel GA4 excels in providing a seamless integration of Google Analytics with Magento, significantly simplifying the process for businesses. The extension’s extensive and well-structured documentation offers clear guidance on setup and optimization. Overall, Weltpixel GA4 is an invaluable tool for Magento users seeking to fully leverage GA4’s advanced analytics capabilities, enhancing data insights and optimizing decision-making processes.

Highly recommended!

We are very satisfied with the GA4 extension for our microdream.co.uk shop. It has significantly improved our analytics capabilities and provided valuable insights into our customers’ behavior. Highly recommended!

Great Extension

Great Extension, do what is promising out of the box.
Measurement protocol feature is very usefull

Great Extension

This extension works perfect with latest GA4 features

Perfect

We love this module! It's awesome!

Brilliant Product

We have been using this product for over a year now and it works really well for your store. The tracking data is reliable and accurate. Highly recommend GA4 plugin.

It was recommended by the best SEO I have ever come across!

Google Analytics 4 (GA4) With GTM Support for Magento 2 (PRO) has proved invaluable to ledsave.co.uk. It was recommended by the best SEO I have ever come across!

Good Extension

Just purchased the "extended support" since support and updates run out after 12 months.

great

Its a great product and well developed

serverside conversions

Welt pixel's GA4 extension cleaned up ongoing issues we'd been having with GA4 attribution by letting us use serverside conversions.

VERY GOOD EXTENSION

We purchased the pro version and all events work fine

Excellent Extension

Couldn't be happier with its features.

Excellent extension

Couldn't be happier!

very efficient and well documented

The Google Analytics 4 (GA4) Pro for Magento 2 module is very efficient and well documented.

Extension is good but it's not completed

It's a good extension without need a maintenance. It's keep adding feature into the product it shows the product itself is incompleted. Support price is expensive. It cost 3/4 of the product price. Just make it similar to a subscription service. The reward point is expired within 60 days that's mean you will never have chance to make use of it. You will have to pay 3/4 price every year to keep the product update.

WeltPixel Answer:
Thanks for your review! We're sure you'll find, when comparing our extension to others available on the market, that it has the most complete feature set there is! New features are constantly being added in as they're developed via regular updates, which most of our users consider a priority and a prime advantage of using our module.

Best All-Around GA4 & GTM Support for Magento 2

The WeltPixel's Google Analytics 4 (GA4) with GTM Support for Magento 2 is a robust and innovative extension, highly appreciated by users for its functionality and ease of integration. It enhances e-commerce tracking, providing valuable insights for website performance optimization. Frequent updates and new features, like extended Measurement Protocol functionality and improved dataLayer handling, contribute to its efficiency. This tool is essential for businesses looking to leverage advanced analytics in Magento 2 environments.

A lot of events

Good and easy to use extention with a lot of events pre-integrated

great integration

We are using Weltpixel for our ecommerce store - furnituretrader.com.au - and it was a great integration that easily set up with our Google requirements

shop.grohe.kz

shop.grohe.kz

Great support and extension

We are very pleased with both extension and support given!

A well written extension

I have tried multiple implementation of GA4 in Magento - but lets be honest, no one of them are as easy to use and easy to setup as Welt Pixels GA4 pro extesnion. Well done guys!

FAQ

Frequently Asked Questions

What does the GA4 extension track on my Magento 2 store?

The extension provides full Google Analytics 4 ecommerce tracking including page views, product impressions, add to cart, checkout steps, purchases, and refunds. It also tracks enhanced ecommerce events like product detail views, promotion clicks, and internal search. All events are sent through the Google Tag Manager dataLayer for maximum flexibility.

How does server-side tracking work with this extension?

Server-side tracking sends ecommerce data directly from your Magento server to Google's Measurement Protocol API, bypassing the browser entirely. This means ad blockers and cookie restrictions don't affect your data accuracy. The extension supports both client-side (browser) and server-side tracking simultaneously, giving you the most complete picture of customer behavior.

Is this extension compatible with Google Tag Manager?

Yes. The extension is built around Google Tag Manager (GTM) and pushes all ecommerce events to the GTM dataLayer. This gives you full control over your tracking setup — you can add custom tags, triggers, and variables in GTM without modifying any code. Both GTM web containers and server-side containers are supported.

What is the difference between the Free and PRO versions?

The free version includes basic GA4 pageview and ecommerce event tracking via GTM. The PRO version adds server-side tracking, Google Consent Mode V2 support, enhanced conversion tracking, cross-domain tracking, user-ID tracking, and customizable dataLayer variables. PRO also includes priority support and access to all GA4 addon extensions (Meta Pixel, TikTok, Pinterest, and more).

Does the extension support Google Consent Mode V2?

Yes. The PRO version includes full Google Consent Mode V2 integration, which is required for advertising in the EEA since March 2024. It works with major cookie consent platforms and ensures your tags fire correctly based on user consent status, maintaining compliance while preserving as much data as possible through Google's behavioral modeling.

Which Magento 2 versions are supported?

The extension supports Magento 2.3.x through 2.4.x (including the latest 2.4.9), covering both Magento Open Source (Community) and Adobe Commerce (Enterprise) editions. It is also compatible with Hyvä themes.

Can I track Meta (Facebook) Pixel, TikTok, and other platforms alongside GA4?

Yes. The GA4 PRO extension supports addon modules for Meta Pixel Conversions API, TikTok Events API, Pinterest Conversions API, Microsoft Ads (Bing UET), Snapchat, Reddit, X (Twitter), and Klaviyo. Each addon sends events server-side through the respective platform's API, ensuring accurate attribution even with ad blockers enabled.

How long does installation and configuration take?

Installation via Composer takes about 5 minutes. Basic configuration (connecting your GA4 property and GTM container) takes another 10–15 minutes using our step-by-step user guide. Server-side tracking setup requires an additional 15–30 minutes for GTM server container configuration. Most stores are fully tracking within an hour.

Specifications

Technical Details

Latest Version: 1.17.5
Last Updated: September 16, 2026
Release Date: Sep 16, 2026
Support: 12 Months Included Support, with options to extend
Refund Policy: 30 days, for any reason
Magento: 2.4.0 – 2.4.9, incl. security patches
PHP: 7.4 – 8.5
Platform: All Magento Editions
Hyvä Theme: Compatible — All versions up to 1.4.5

Get Started

Ready to elevate your store?

12 Months Included Support, with options to extend

User Guide

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