TL;DR: Best GA4 Integrations for Magento 2
Google Analytics 4 (GA4) is the new standard for eCommerce analytics, replacing Universal Analytics. For Magento 2 merchants, GA4 is essential for Enhanced eCommerce tracking, Google Ads Enhanced Conversions, server-side tracking with the Measurement Protocol, and compliance with Consent Mode v2.
After comparing the most popular extensions, the WeltPixel GA4 Extension stands out with full event coverage, GTM JSON templates, Hyvä compatibility, and server-side tracking (Pro tier). It’s a complete solution for scaling Magento eCommerce businesses.
With Universal Analytics retired, adopting Google Analytics 4 is no longer optional for Magento 2 stores. GA4 allows merchants to collect detailed data, send Enhanced Conversions to Google Ads, and ensure privacy compliance. But the quality of your data depends heavily on which GA4 extension you use.
Why GA4 Matters for Magento 2
GA4’s event-based model provides more flexibility and detail than the old session-based approach. This shift is a game-changer for Magento eCommerce, where checkout journeys, refunds, and custom events matter for accurate reporting. Benefits include:
- Full Enhanced eCommerce tracking: impressions, carts, checkouts, purchases.
- Google Ads integration: Enhanced Conversions, remarketing, improved bidding.
- Cross-device visibility: unify tracking across desktop, mobile, and tablet.
- Privacy-first compliance: built-in support for Consent Mode v2 and GDPR.
- Server-side Measurement Protocol: ensures accurate data even with ad blockers.
How to Choose a Magento 2 GA4 Extension
Not all GA4 integrations are equal. The best solutions for Magento 2 include:
- Full Enhanced eCommerce event coverage
- Easy Google Tag Manager (GTM) integration with JSON templates
- Support for Google Ads Enhanced Conversions
- Server-side tracking with the Measurement Protocol
- Compatibility with Magento 2.x, Adobe Commerce, and Hyvä
- Privacy-first approach: GDPR, Consent Mode v2
Magento 2 GA4 Extensions Compared
| Feature / Vendor | WeltPixel GA4 | Amasty GA4 | Meetanshi GA4 | BSS Commerce GA4 | Mageplaza GA4 |
|---|---|---|---|---|---|
| Pricing / Tiers | $249 Standard / $399 Pro | Paid | Paid | $99 CE (+$99 EE/Cloud) | Paid |
| Enhanced eCommerce | ✅ Full coverage | ✅ Strong coverage | ✅ Strong coverage | ⚠️ 5 default + custom | ✅ Standard coverage |
| Google Ads Conversions | ✅ Conversions + remarketing | ✅ Supported | ✅ Supported | ⚠️ Limited | ✅ Via GTM |
| Enhanced Conversions | ⚠️ Pro only | ✅ Supported | ⚠️ Unclear | ❌ No | ❌ No |
| Server-Side / Measurement Protocol | ✅ Pro version | ✅ Supported | ❌ Not listed | ✅ Supported | ❌ No |
| Privacy & Consent | ✅ GDPR, Consent Mode v2 | ✅ Consent Mode v2 | ⚠️ Basic | ✅ Consent Mode v2 | ❌ Not listed |
FAQ: Google Analytics 4 for Magento 2
Do I need GA4 if I already use Google Ads?
Yes. GA4 enables Enhanced Conversions and remarketing in Google Ads, improving accuracy and ROI.
What is server-side tracking with the Measurement Protocol?
It sends GA4 events from your server instead of the browser, ensuring data collection even when cookies or scripts are blocked.
Does WeltPixel GA4 support Hyvä?
Yes, it is fully compatible with Hyvä, Adobe Commerce, and Magento 2.
Which extensions support Enhanced Conversions?
WeltPixel (Pro version) and Amasty support Enhanced Conversions for Google Ads.
Conclusion
Choosing the right Google Analytics 4 integration for Magento 2 is vital for accurate data, effective Google Ads Enhanced Conversions, and compliance with privacy regulations. Start with WeltPixel GA4, and upgrade to Suite PRO for advanced server-side Measurement Protocol tracking and extended marketing integrations.
