The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

Should Your Shopify Purchase Value Include Tax and Shipping?

September 15, 2026

Quick AnswerPick one composition and send it everywhere. Include tax and shipping if you want every platform's number to reconcile to the Shopify order total. Only 1 of the 3... Read more...

How to Report One Blended ROAS Across Shopify, Meta and Google Ads

September 15, 2026

Quick AnswerUse net sales as the numerator and every platform's own spend figure as the denominator, aligned to one time zone and one calendar. On an illustrative month the three... Read more...

How to Detect Affiliate Cookie Stuffing on Your Shopify Store

September 14, 2026

Quick AnswerCompare each affiliate's referred orders against the sessions those referrals should have produced. A stuffed cookie is planted by a redirect, iframe or image request, so it leaves a... Read more...

Which Shopify Plan Do You Need for Attribution and Channel Reports?

September 14, 2026

Quick AnswerNone of them. Shopify's pricing comparison carries the same included marker for "200+ real-time reports, plus custom analytics" in all four plan columns [1], and the help center states... Read more...

Running a Tracking App Alongside Shopify's Google & YouTube Channel

September 11, 2026

Quick AnswerKeep the channel and scope the events. Linking it creates a purchase conversion action in Google Ads automatically and sets it as the account default [1], while a server-side... Read more...

Google Ads Enhanced Conversions for Leads on Shopify: Should You Enable It?

September 11, 2026

Quick AnswerYes, if anything uploads your conversions to Google Ads through the API with hashed customer data. Google requires the leads opt-in plus accepted customer data terms before it will... Read more...

Changing Your Shopify Domain Without Losing Conversion Tracking

September 10, 2026

Quick AnswerShopify redirects your other domains to the new primary automatically [1], so orders keep flowing. What resets is browser identity: the _ga cookie is written from the site's own... Read more...

How Long Until Conversions Show Up? Reporting Delays by Platform

September 10, 2026

Quick AnswerConfirm receipt in minutes, not reports. GA4 Realtime covers the last 30 minutes and DebugView the last 60 seconds [1][2]. Google Ads refreshes conversions on a 3-hour clock for... Read more...

Conversios vs WeltPixel Conversion Tracking: An Honest Comparison

September 9, 2026

Quick AnswerConversios Premium is $199 a year for unlimited order tracking. WeltPixel Conversion Tracking is $39 a month, or $468 a year. On annual billing they are cheaper than us... Read more...

How to Switch Shopify Tracking Apps Without Double-Counting a Single Order

September 9, 2026

Quick AnswerOnly GA4 absorbs an overlap, because it deduplicates purchases that share a transaction ID [6]. Google Ads deduplicates inside one conversion action [7], and two apps create two actions,... Read more...

Gift Cards and Store Credit in Shopify Conversion Tracking: What Ad Platforms See

September 9, 2026

Quick AnswerYour ad platforms count a gift card twice. Shopify keeps the sale of a gift card product out of its sales reports and claims the redeeming order's item value... Read more...

Can a Tracking App Change Your Shopify Conversion Rate? How to Prove What Happened

September 8, 2026

Quick AnswerAlmost never. App pixels run in a strict sandbox on Shopify, a web worker with no access to your theme, the DOM, or checkout [3], so they cannot change... Read more...