The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

How to Keep Bot and Internal Traffic Out of Your Shopify Conversion Data

October 2, 2026

Quick AnswerDefine your office and staff IPs as internal traffic in GA4's web stream tag settings, test the Internal Traffic data filter before you activate it, and keep debug mode... Read more...

One GA4 Property or Several? Analytics Architecture for Multi-Store Shopify Businesses

October 2, 2026

Quick AnswerFor one business running several Shopify stores, one GA4 property with a separate web data stream per store is the default: GA4 labels every event with its Stream name,... Read more...

How to Track B2B and Company-Account Orders on Shopify

October 1, 2026

Quick AnswerBy default, WeltPixel Conversion Tracking sends a B2B order as an ordinary full-value purchase when the order is created; the app's Plus plan can wait for payment instead. The... Read more...

How to Import Phone, Manual and Draft Orders into Google Ads as Conversions

October 1, 2026

Quick AnswerA phone, manual or draft order has no ad click, so Google Ads can count it only by matching customer data. Upload it with a hashed email, phone, or... Read more...

What to Hand Over When You Change Shopify Agencies or Developers

September 30, 2026

Quick AnswerHand over the credentials that let data into your pixels and ad accounts. For each destination, find out whose account issued the key: the GA4 API secret, the Meta... Read more...

Do TikTok Shop, Instagram and Marketplace Orders Show Up in Your Shopify Tracking?

September 30, 2026

Quick AnswerFacebook and Instagram shop orders placed since August 26, 2025 check out on your online store, so your checkout pixels fire for them [2]. TikTok Shop and marketplace orders... Read more...

Black Friday in the EU: What Your Consent Banner Hides From Meta and Google Ads

September 29, 2026

Quick AnswerYour pixels obey the opt-in rate, not the consent rate. Didomi's 2026 benchmark puts European consent rates at 75.1% to 89.3% but opt-in rates at 55.7% to 67.6% [1].... Read more...

The BFCM Conversion Tracking Readiness Checklist for Shopify, Channel by Channel

September 28, 2026

Quick AnswerRun the same three checks across your nine destinations before the freeze, knowing two of the three do not exist on Google Ads: the server-side purchase arrives, the dedup... Read more...

ChatGPT Ads Before Black Friday: Set Up Conversion Tracking Now, Not in November

September 28, 2026

Quick AnswerOpenAI documents three decisions you cannot reverse: a CPM or CPC campaign cannot be changed to oCPC, the campaign goal and selected conversion event are fixed at creation, and... Read more...

Trackify vs WeltPixel Conversion Tracking: An Honest Comparison

September 25, 2026

Quick AnswerTrackify costs $8.99 to $38.99 a month, and which of those you pay is decided by the Shopify plan you are on rather than by anything you track [2].... Read more...

Advantage+ Creative and Muse Before Black Friday: Your Conversion Signal Is the Training Data

September 25, 2026

Quick AnswerBefore the November freeze, audit the purchase event feeding Advantage+: deduplication keys, the hashed customer fields, and a value and currency pair that agrees with Shopify. Meta's Conversions API... Read more...

Which Google Ads Conversion Action Should Count as Primary on Shopify?

September 24, 2026

Quick AnswerThe purchase action your server-side app uploads to, and only that one. Primary actions report in the Conversions column and feed bidding, while secondary actions are "for observation only"... Read more...