Google Analytics Enhanced Ecommerce Tag Manager for Magento 2

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About Google Analytics For Magento 2.

Google Analytics Enhanced Ecommerce for Magento 2 allows you to get full Enhanced Ecommerce tracking implemented within minutes so you can start gathering valuable data and take data driven decisions.

Easy Installation and Configuration: predefined Variables, Triggers and Tags can be automatically created in your Google Anaytics and Google Tag Manager accounts with one click API sync between your Magento 2 store and your GA and GTM accounts.

Google Analytics Enhanced Ecommerce is implemented using Google Tag Manager and allows you to track Product Impressions, Product Clicks, Product Detail Impressions, Add/Remove product to cart, Promotion Impressions, Promotion Clicks, Measure each step in checkout process, Purchases and Full and Partial Refunds.

With Google Analytics Enhanced Ecommerce, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Google Analytics Enhanced Ecommerce is a free tag management tool where you can deploy and manage various tags and code snippets on a Magento 2 store, such as those intended for traffic analysis and marketing optimization.

At a high level, Google Analytics Enhanced Ecommerce works like this: A small snippet of code is placed on your Magento 2 store, that is connected to the Tag Manager servers. A web based interface is used to install tracking codes on your store automatically. The benefits of this extension is that you usually will have to write no additional code to deploy or modify tracking codes for your marketing or analytics campaigns.

Features of the Extension.

  • Track product impressions by position in the Category Page
  • Track product clicks by position in the Category Page
  • Track product impressions by position in the Search Result Page
  • Track product clicks by position in the Search Result Page
  • Track product impressions by position in the Related, Up-sell and Cross-sell section
  • Track product clicks by position in the Related, Up-sell and Cross-sell section
  • Track transactions by product variants (configurable product)
  • Track the number of times a product was added to the shopping cart
  • Track the number of times a product was removed from the shopping cart
  • Track the number of times a product was included into the checkout process
  • Track each Checkout Step (billing address, shipping address, shipping options, payment options)
  • Track purchases with or without shipping and tax fees
  • Track coupon usage
  • Track internal promotion Impressions
  • Track internal promotion Clicks
  • Enable/Disable IP anonymization to be in compliance with EU countries
  • Track product refunds
  • Track Magento User ID
  • Track product review count
  • Track product review score
  • Track sales by product attributes (size and color)
  • Track user type (customer group)
  • Track stock status

Made for Web Merchandisers.

"Enhanced Ecommerce gives me information beyond shopper behavior, I actually know what products my customers need!"
weltpixel

Web Merchandisers question:

"How visitors are navigating through my web store, which categories are the most visited, which products are the most often clicked through from a certain category based on their position?"

The Solution:

Our extension allows you to have visibility over merchandise by category, position, products and SKU. You can also extend each report to understand which products from a certain category gets the most views and has the best click through rate based on position in the listings.

Enhanced Ecommerce will also track how many times a product was added to the cart, removed from it or was succesfully purchased. Have full visibility of your customers interaction with your website.

Web Merchandisers question:

"I want to increase Average Order Value, what products are converting as Related, Upsell and Cross-sell? Am I recommending the right products?"

The Solution:

Get a real understanding of how much revenue related, upsell and cross-sell products generated? You can now easily track the Impressions, Click Through Rate, how many times an item was added to the cart and Sales generate. Understand what is working and what doesn’t so you can take quick actions to improve your average order value!

weltpixel
weltpixel

Web Merchandisers question:

"How visitors are navigating through my web store, which categories are the most visited, which products are the most often clicked through from a certain category based on their position?"

The Solution:

Our extension allows you to have visibility over merchandise by category, position, products and SKU. You can also extend each report to understand which products from a certain category gets the most views and has the best click through rate based on position in the listings.

Made for Ecommerce Manager.

"All of my data is in one place, and I can see the details behind the big picture so I can optimize marketing programs, and increase sales."" weltpixel

Ecommerce Manager question:

"I don’t have many reviews on my website, should I focus on getting more reviews or really good reviews? How many reviews/product and what review score starts improving conversion rate? "

The Solution:

Custom Dimensions for Product Reviews will allow you to track and understand how product reviews are influencing conversion rate. You will be able to attach a monetary value to every review that you get and be able to understand which review score is positively/negatively influences conversion rate.

weltpixel
weltpixel

Ecommerce Manager question:

"I have many coupon codes and they are posted all over the Internet! How can I understand which coupon from which marketing channel performed the best?"

The Solution:

Enhanced Ecommerce can track coupon code performance by traffic source and medium. This will allow you to quickly understand how much revenue each coupon code generated, what coupons are working on some marketing channels what doesn’t. This way you can optimize your marketing efforts and really understand what kind of promotions are working and where.

Ecommerce Manager question:

"I am wondering if my website is intuitive enough, is my checkout process easy to follow? Are my customers getting stuck in the purchase funnel?"

The Solution:

The Shopping behavior report will let you analyze your users shopping experience form product impressions to transactions. You will better understand which part of your website is not optimized enough and results in abandonment.

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved on from one step to the next, how many abandoned the process at each step, and how many entered the process at each step.

weltpixel
weltpixel

Ecommerce Manager question:

"All the sudden I started selling a product that never got sold before! How can I find out which marketing channel helped me sell this product?"

The Solution:

With Enhanced Ecommerce you can now track which traffic source and marketing initiative generated the sale of an exact product! Stop wondering and start optimizing your marketing efforts to start selling products that you had a hard time to sell before!

Ecommerce Manager question:

"My homepage has multiple banners in the slider, are people actually seeing my 4th slide? Are they clicking through?"

The Solution:

Enhanced Ecommerce has the ability of tracking both impressions as well as click of a specific promotional banner on your website. More then that, it can exactly track how many transactions it generated and what was the total revenue generated by a banner by position. This report will allow you to better optimize the position and the messaging of each of your banners.

weltpixel
weltpixel

Ecommerce Manager question:

"How can spending on traditional marketing channels, such as search engines, comparison engines, emails and affiliates be tied to ROI or optimize?"

The Solution:

See all of your marketing data in one place, with attribution by source so you manage marketing ROI.

How to Install the Extension:

  • Step 1:
    Before installing Google Analytics Enhanced Ecommerce Extension on a Magento 2 store please check the extension compatibility. This extension is currently compatible with the following Magento versions 2.0.X. - 2.1.3. It is recommended to install the extension first on a testing server before you install it on a live (production) server.
  • Step 2:
    Copy the extension files to below paths of your magento 2 instance. If ‘app/code/WeltPixel’ folder is missing, please create it manually:
    app/code/WeltPixel/Backend
    app/code/WeltPixel/GoogleTagManager
  • Step 3:
    Access the root of your magento 2 project from command line and run the following commands:
    php bin/magento module:enable WeltPixel_Backend --clear-static-content
    php bin/magento module:enable WeltPixel_GoogleTagManager --clear-static-content
    php bin/magento setup:upgrade
  • Step 4:
    Flush any cache that you might still have enabled on your server or in Magento.
  • Step 5:
    Woohoo, the extension is installed!

Configure.

Step 1:

  • Go to WeltPixel > Google Analytics Enhanced Ecommerce > General Configuration > Enable Google Tag Manager and set this option to [ Yes ].
weltpixel
weltpixel

Step 2:

  • You need to create a Google Tag Manager account if you don’t have one already at this link: https://www.google.com/analytics/tag-manager/
  • Setup Account name, Setup Container from yout Google Tag Manager like in the image.

Step 3:

  • Once the account is created copy your Google Tag Manager (GTM) script in admin section of your Magento 2 store WeltPixel > Google Analytics Enhanced Ecommerce > General Configuration > GTM Javascript Code, like in the picture.

    You don’t need to copy the "<body>" tag. Once code is pasted, hit Save.

weltpixel
weltpixel
Note: If you already have a Google Tag Manager (GTM) account you can find the script here:
  • Then go to Go to WeltPixel > Google Analytics Enhanced Ecommerce > General Configuration > Enable Google Tag Manager and set this code in your magento store.
weltpixel
weltpixel

Step 4:

  • In Magento admin configure your Google Tag Manager (GTM) API Credentials in order to automatically link your store with your GTM account and create all default provided triggers automatically with one click.
  • For this you need to go to WeltPixel > Google Analytics Enhanced Ecommerce > GTM API Configuration and fill in Account ID, Container ID, Universal Analytics Tracking ID. All this information can be found in your Google Tag Manager and Google Analytics accounts.
  • a) Go to Google Tag Manager (GTM) Identify the IDs in your GTM account like in the picture.
  • b) Go to Google Analytics (GA) You can see how to get your Universal Analytics ID credentials from your Google Analytics account.

    Tracking code is available under GA account > Admin > Property settings > Tracking ID as you can see in the picture.

    After you click you will find the Tracking ID you need.

    Note: Once you fill in the above ID’s save the GA settings in order not to lose the credentials on page refresh.
weltpixel
weltpixel

Step 5:

  • Sign in and link your Google Tag Manager (GTM) account with your Magento Store
  • Go to WeltPixel > Google Analytics Enhanced Ecommerce > GTM API Configuration and hit Sign in.

    You will be notified to save your credentials in order not to lose them before continuing with the process.

weltpixel
weltpixel
  • After everything is configured save your information and click on the Sign In To Google button.
  • Upon successful sign in, just click Create Tags and all your tags will be automatically created in Google Tag Manager (GTM).
  • Go to Google Tag Manager (GTM) and simply publish all your tags.

Step 6:

  • Woohoo, the extension is configured!

    Note: Your GA and GTM account are now configured with our pre-generated settings and ready to receive valuable information from your Magento 2 store! You can now gather valuable data and take data driven decisions! Congrats!
    Note 2: If you would like to receive even more personalized tracking data, you can always extend your GTM and GA default configurations from your account. If you would like our Google Certified Specialists to help you with that please contact our support for a quote.

Advanced Settings:

  • Impression Chunks Size - allows you to break up the payload into smaller chunks. We recommend limiting it to 15. The analytics.js library refuses to send a hit if the full payload size is larger than 8192 bytes. This does require quite a lot of data to be stuffed within, but it only takes some dozens of product impressions to clog up the channel
  • Enable Brand - if you would like to have each product brand tracked in Google Analytics Ecommerce Reports - select yes and use appropriate brand attribute
  • Brand attribute [ Dropdown ] - select desired brand attribute ( Brand, Collection, Manufacturer etc)
  • Product identifier [ SKU / ID ] - you can identify products in GA and GTM either by SKU or by product ID from your Magento catalog
weltpixel
weltpixel

Change Log.

What’s new in v.1.2.0 - March 11, 2017

  • New feature: added integration with Google Adwords and Google Adwords Remarketing as well as API variables creation.
  • New feature: added integration with OWL Carousel and Slider extension - this feature will allow you to track Banner Click-Through-Rate (CTR) and revenue generated by the banner.
  • New feature: added option to calculate total order
  • Success page product SKU fix
  • Namespace adjustments and fixing small coding standards issues

What’s new in v.1.1.0 - 06/02/2017

  • New feature: Tax Include/Exclude from Transaction
  • New feature: Shipping Include/Exclude from Transaction
  • New feature: Promotion Impressions and Promotion Clicks Tracking
  • New feature: Ip Anonymization
  • New feature: Custom Dimension – Customer ID, Customer Group, Stock Status tracking
  • New feature: Adwords Remarketing tracking
  • Add Affiliation change -> to use store view instead of admin option
  • Adding NonJs Code as well
  • Adding Proper List Values for impressions
  • Bug fix: Object push fix after impression chunk separation
  • Bug fix: Product not assigned to category search page fix
  • Production mode and compilation fixes

What’s new in v.1.0.0 - 01/12/2016

  • Initial release
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