Google Automated Discounts for Magento 2

Trusted by 85,000+ merchants using WeltPixel products

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€199,00

One year of Support & Updates included

You pay once today for the extension and a full year of support and updates. So your updates never lapse, it renews once a year at the product price. You can cancel anytime in My Products, in two clicks, and you keep everything you paid for until your year ends. If a renewal ever catches you by surprise, it is refundable in full within 30 days.

Version 1.17.0

Updated May 18, 2026

Support 12 Months Included Support, with options to extend

Platform Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

Documentation User Guide

weltpixel.com

Unlock Google Automated Discounts for Your Magento 2 Store

Google's Automated Discounts feature is a tool designed to help merchants promote their discounted products more effectively on Google Shopping. This feature automatically applies discounts to products in a merchant's product feed, making it easier for shoppers to find and purchase discounted items.

The functionality uses AI models and various signals such as market trends and seasonality to calculate discounted prices, offering a part of your potential customers limited-time offers to incentivize conversions. Google's initial tests show extremely promising results, which point to an average increase of 43% in gross profit from Google Shopping Ads after the implementation of Automated Discounts.

43% Gross Profit

Average increase in gross profit from Google Shopping Ads after implementing Automated Discounts

AI-Powered Pricing

Google's AI models automatically calculate the best discounted prices using market trends and seasonality

Minutes to Link

Simple configuration links your Google Merchant Center account to Magento in mere minutes

Why Use Google Automated Discounts?

Attract more shoppers

Google's AI-driven algorithms will select the most compulsive prices at the best times in order to generate interest.

Increase website visibility

Stand out in Google Shopping ads and separate your store from the competition.

Drive more sales

Ensure users are more likely to convert by offering them personalized pricing, intelligently selected by Google's AI models.

Maximize revenue

Make use of Google's high-scale models to increase gross profit by an average of 43%.

Save precious time

Let Google do the work for you, saving you time and effort by automatically finding the best possible price for your products.

Extension Features at a Glance

With our module, Google's new functionality becomes extremely accessible on the Magento 2 platform, boasting an extremely simple configuration process, allowing you to link your Google Merchant Center account to your Magento instance in mere minutes. It also works in conjunction with our Google Analytics 4 PRO extension, which provides easy access to the Google Ads Cart Data functionality, a prerequisite for being eligible for Automated Discounts.

Full Google Automated Discounts URL Integration

Full Google Automated Discounts URL Integration ensuring every token validation is performed and that the product price is updated automatically.

Configurable Discounted Price Expiration

Configurable discounted price expiration times — set session validity (minimum 30 minutes) and cart validity (minimum 48 hours) as you see fit.

Apply Discounts to All Product Variants

Option to apply Google Discount to all Product Variants (Child Products), ensuring the user sees the same price for all product configurations.

Order Grid Discount Marking

Magento Order Grid column marking orders with discounted prices for easy identification.

Flexible Tax Management

Ability to ignore store tax settings when a discounted price is applied by tokens from Google. Additional tax management settings included.

Easy Installation & Integration

Easy installation & configuration. Integration with Google Merchant Center. Varnish Cache Ready. Full Page Cache Ready.

Google Automated Discounts Program Eligibility

While Google's Automated Discounts program is available to all merchants, there are a few requirements that need to be met in order for a merchant to be accepted and to start receiving discounted prices from Google. We'll explore each of the requirements below and see how they can be fulfilled, and how our extensions can help you.

General Eligibility Requirements

To begin with, you'll need to be able to access the Automated Discounts tab in your Google Merchant Center account. If you can't see the tab, you'll need to apply for the Automated Discounts Program by filling out Google's dedicated form. Once you're approved, you'll be able to see the integration instructions in the Merchant account as well. Please note that your Merchant Account needs to have at least 1000 product clicks per week in order to be allowed to participate.

Google Ads Conversions with Cart Data

The next step is to ensure you have Google Ads Conversion Reporting with Cart Data set up and running. It's important to make sure that these conversions are not imported from Google Analytics or other sources. If you don't already have Google Ads Conversion Reporting with Cart Data set up, you can do so with our Google Analytics 4 PRO extension's Google Ads integration, which fully supports the Cart Data integration and sends conversions directly to Google Ads.

Merchant Center Feed Configuration

Once you're sure you meet the general eligibility requirements and have set up Google Ads Conversions with Cart Data, it's time to ensure your Product Feed is configured correctly. There are two attributes you're required to add to your feed: auto_pricing_min_price (the minimum price you're willing to let Google apply at the product level) and cost_of_goods_sold (the cost of each individual product that's opted in). Google recommends opting in at least 50% of the products in your feed to ensure the best results and reach the highest gains.

Implement URL Integration

The last step of the process involves completing the URL Integration. Google will generate and provide special URL tokens (JSON Web Tokens) that will be appended to your store's URL when a user clicks on a Shopping ad. Your product page will then need to decode the data in the URL token and update the product price according to the information stored in the token (price, product ID, expiration dates), while also ensuring token signature validations are performed and that the token is consumed. Our extension automates this whole process and ensures every validation is performed, and that the product price is updated.

Extension Settings & Configuration

The WeltPixel Google Automated Discounts extension provides a comprehensive set of settings to tailor the integration to your store's needs, from linking your Google Merchant Center account to managing tax settings and product identifiers.

Enable Google Automated Discounts

Set this option to Yes to enable the extension and ensure URL integration is completed. This functionality is dependent upon a Google Merchant Center account and other eligibility requirements. Google Ads Conversions with Cart Data are available via the WeltPixel Google Analytics 4 PRO extension's Google Ads Integration.

Discounted Price Validity Controls

Discounted Price Session Validity — Set the amount of time the Google Automated Discount price is valid for once a customer accesses a discounted product page, in minutes. The minimum value is 30 minutes. Discounted Price Cart Validity — Set the amount of time the Google Automated Discount price is valid for once a customer adds a discounted product to their cart, in hours. The minimum value is 48 hours.

Product Identifier & Tax Settings

Product Identifier — Choose whether to match the Product ID or Product SKU to the ID value in Google's JWT Token. Make sure this matches what you have configured in your Product Feed. Exclude Additional Taxes From Price — If you want to use the Discounted Price without any additional taxes added, set this option to Yes. Discounted Price Includes Taxes — Set this option to Yes if prices coming from Google already include taxes.

Apply Discounts to Child Products

Set this option to Yes to apply Google's discounted price to every Child Product in cases in which Google chooses a specific Child Product from your feed to apply a discount to. This ensures the user sees the same price for all product configurations. If the option is set to No, the discounted price is only applied to the child product Google selected.

FAQ

Frequently Asked Questions

What are Google Automated Discounts?

Google Automated Discounts is a feature that uses AI models to automatically apply limited-time offers to your products in Google Shopping. Google analyzes market trends, seasonality, and other signals to determine optimal discount prices for potential customers, helping merchants convert more shoppers from Google Shopping Ads.

How much can it increase profits?

Google's initial tests show an average increase of 43% in gross profit from Google Shopping Ads after implementing Automated Discounts. Results vary based on your product catalog, market competition, and customer base, but the AI-driven approach consistently outperforms static pricing strategies.

Does this replace my existing pricing?

No. Google Automated Discounts works alongside your existing product prices. Google's AI determines when and for which customers to show a discount, based on signals like market trends and purchase intent. Your base pricing in Magento remains unchanged, and discounts are only applied in Google Shopping listings.

Do I control the discount limits?

Yes. You configure the maximum discount percentage Google can apply. The AI works within your constraints to find the optimal discount level for each customer. This ensures you maintain margin control while allowing Google to optimize conversion rates dynamically.

Does this work with Google Merchant Center?

Yes. The extension integrates with your Google Merchant Center account through the product feed. Automated Discounts appear on your Google Shopping listings and require an active Merchant Center account with approved product feeds. The extension handles the technical integration with Magento.

Is this compatible with the Product Feed extension?

Yes. The Google Automated Discounts extension works alongside the WeltPixel Product Feed extension. Your product feed provides the base product data to Google Merchant Center, and the Automated Discounts feature adds the dynamic pricing layer on top.

Which products qualify for automated discounts?

Any product in your Google Shopping feed can qualify. Google's AI selects which products to discount based on market signals and customer behavior. You can configure which products participate and set discount limits per product or category to maintain control over your pricing strategy.

How does setup work?

After installation, you connect the extension to your Google Merchant Center account, configure your discount parameters (maximum discount, eligible products), and enable the feature. Google's AI then starts analyzing your catalog and automatically applying optimized discounts to Shopping listings.

Specifications