Have you decided that it is time to upgrade your business and enter the world of e-commerce? Or are you a new entrepreneur who wants to start an online business? In this case, we wish you all the best and we let you know that you will have many important decisions to make. One of these is choosing the ideal eCommerce platform for your business.
As you probably already know, there are several platforms at your disposal, each with its own advantages and disadvantages. Therefore, you need to choose the one that best suits your business. Some are perfect for small businesses until you get used to the world of online commerce, others are only suitable for large businesses, and some platforms are suitable for all online stores, regardless of their size. Next, we will discuss two of the most popular platforms, Magento 2 and BigCommerce, and we will present to you the main differences between them so that you can make the best decision.
Magento 2 is the most popular platform in the world and enjoys the reputation of the parent company Magento. It is used even by the largest companies in the world, such as Ford, Coca-Cola, and Nike, and is popular due to its easy use and the fact that it can be customized down to the smallest detail. It is currently used by approximately 290,000 online stores around the world.
BigCommerce is a paid-for platform that offers integrated services, including hosting. This means you don't have to worry about other technical details or hosting: you just have to buy the package that suits you best and start building your desired store. BigCommerce is used by approximately 62,000 online stores worldwide.
One of the decisive factors for entrepreneurs, especially for those who own new businesses is the price. Thus, for Magento 2 you can opt for Community Edition (Free) or Enterprise Edition, with a custom price, which is paid every year. BigCommerce offers four price options: two for new and emerging businesses, respectively Standard - for $29.95 / month and Plus - for $79.95 / month, and for fast-growing and established brands, the options are Pro - for $199.95 / month and Enterprise with a custom price.
One of the elements that matter the most is the design. Entrepreneurs want their online stores to have an attractive and responsive design that will attract as many customers as possible. Both Magento 2 and BigCommerce offer free design templates, but also paid versions. Thus BigCommerce offers only 7 free themes, and Magento 2 has numerous options for Magento Theme, both in Magento Marketplace, but also from third-party websites in open source. Another difference is that BigCommerce does not allow many changes to the default designs, so you will not be able to customize your online store down to the smallest detail, as you can with Magento 2.
You can't succeed online without SEO, so you have to consider the options offered by each eCommerce platform. Undoubtedly, Magento 2 offers the best options for SEO, not only compared to BigCommerce, but also to other platforms.
The way in which the platform can be used by the entrepreneur is also very important. The platform must be created so that it can be used without always having someone to help you. BigCommerce is easy to use by anyone, thanks to the clean dashboard. Although Magento can be slightly more difficult to use when it comes to complex tasks, we can say that Magento 2 wins. Why? Because it allows you to access everything you need in the backend, both alone and with the help of a professional.
We couldn't help but talk about extensions, because they are digital tools that make your life much easier. Again, Magento 2 wins detached, because you have at your disposal both free extensions, but also numerous Magento 2 Extensions paid for, which will help you to have the best online store.
In conclusion, we can say that Magento 2 is the best platform from our point of view. It suits all businesses and offers you many features, at a very good price.