Top 10 eBay Alternatives 2024: Upgrade Your Online Selling Strategy

Back to Blog
Top 10 eBay Alternatives 2024: Upgrade Your Online Selling Strategy

Seeking diversification beyond eBay in 2024? Here are “10 eBay alternatives 2024” that shine through their unique offerings—from fee structures to targeted demographics and specialty niches. Whether you’re a buyer or seller, this list will guide you to platforms where you can maximize profits, find specialized markets, and connect with the right audience for your products.

Key Takeaways

  • Recent policy changes and seller demand for profitability have led to diversification, resulting in sellers moving away from eBay to a variety of specialized online platforms such as Amazon, Etsy, and Walmart Marketplace, each offering unique advantages like vast audience reach, niche markets, and competitive fee structures.

  • E-commerce platforms have nuanced fee structures and services, such as Amazon’s fulfillment services and various seller plans, Etsy’s focus on handmade and vintage items with a 6.5% transaction fee, and Walmart’s no setup or monthly fees, requiring sellers to strategically choose platforms that align with their product offerings and profitability goals.

  • Emerging platforms like Poshmark for fashion, Mercari for mobile commerce, Ruby Lane for antiques and collectibles, and Facebook Marketplace for social selling are growing by providing specialized features, competitive fees, and integration with social networks, creating opportunities for sellers to efficiently target and engage with their ideal customer bases.

Introduction: Navigating the Evolving World of Online Marketplaces

Diverse Online Marketplaces

eBay leveraged the commerce revolution brought about by the internet, establishing itself as a global powerhouse in online sales. However, the evolution of the e-commerce landscape has given rise to numerous online selling platforms, presenting new opportunities for businesses to sell their products online.

From giants like Amazon to niche platforms such as Etsy, these best eBay alternatives are attracting sellers with unique advantages and features, providing a fresh and exciting landscape for selling stuff online as an eBay alternative. In this competitive market, sites like eBay are constantly emerging, offering even more options for sellers.

The shift from eBay and the rise of diverse online selling platforms

What factors are driving this transition away from eBay? Changes in eBay’s policies and fees, coupled with sellers seeking better profitability, have prompted many to explore alternatives. This shift isn’t solely about circumventing eBay’s constraints; it’s also about seizing emerging opportunities. Diverse online selling platforms can cater to various types of products. From vintage goods to handmade items, there’s a platform tailored to every seller’s needs. And with services like ExportYourStore, migrating from eBay to these alternatives is a breeze.

Keep in mind, the selection of an appropriate platform is a strategic decision, necessitating thoughtful contemplation of aspects such as selling fees and customer targeting. It’s about finding the platform with the perfect customer base and market share for your products.

Amazon: Dominating the E-Commerce Space

Amazon's dominance in e-commerce

As we navigate the world of online selling sites, Amazon stands tall. Amazon, the Goliath of e-commerce, commands an impressive 37.8% of the US market and boasts a worldwide customer base exceeding 300 million. Amazon’s success lies in its vast audience reach and robust fulfillment services, which are tough to beat.

Third-party online sellers, many with their own stores in addition to their Amazon storefront, account for nearly 60% of all paid units sold on Amazon.

Insight into Amazon's vast audience and fulfillment services

Amazon’s selling fees are divided into several categories, including:

  • Referral fees

  • Fulfillment fees

  • Selling plan fees

  • Additional costs like high-volume listing fees and opt-in program fees

The platform provides different plans to sellers. The Individual Plan offers the opportunity to list items for a small fee of $0.99 per item, while the Professional Plan charges a flat fee of $39.99 per month, allowing unlimited item listings.

In addition to its vast audience and fulfillment services, Amazon also offers a Sponsored Products program, a pay-per-click program where sellers can bid on ad placements within in-site search results.

Analysis of Amazon's fee structure and the competitive landscape

Understanding Amazon’s fee structure is crucial to optimize sales and maximize profitability. Here are the fees that sellers need to be aware of:

  • Monthly subscription fee of $39.99 for professional sellers

  • Sale-related fees ranging from 8% to 45% of each product’s selling price

  • Flat fee of $0.99 per sales transaction for individual sellers

These fees offer sellers the opportunity to adjust pricing strategies and remain competitive while still achieving a healthy profit margin.

Moreover, the innovative approach, diverse offerings, and efficient logistics of Amazon create a challenging yet plentiful pool of opportunities for sellers on the platform.

Etsy: The Creative Seller's Paradise

Etsy's niche market for handmade products

Etsy serves as a paradise for crafters of unique, handmade products. This online marketplace focuses on handmade and vintage items, attracting a niche audience of over 96 million. Its user-friendly interface and reasonable fees make it an attractive platform for artisans and vintage sellers.

The platform hosts a wide range of categories, from vintage goods to craft supplies, aligning perfectly with its user base and unfolding exciting opportunities for sellers.

The allure of Etsy's niche market for handmade and unique products

Etsy’s fee structure comprises:

  • Listing fees: a small $0.20 fee per listed item

  • Transaction fees: 5% or 6.5% of the total transaction amount, depending on the source

  • Payment processing fees

These fees, along with its niche market for handmade and unique products, make Etsy a unique platform for sellers.

Etsy’s Rakuten Points, a customer loyalty program, provides members with the engaging opportunity to utilize their points in versatile ways. It drives meaningful engagement through targeted rewards and grants the possibility to earn cash back when shopping at over 2,500 different stores.

Fees, audience targeting, and platform specialization

For sellers, it’s critical to analyze Etsy’s fees and comprehend its audience targeting and platform specialization. With a fee structure that includes a 20-cent listing fee for each item and a 6.5% transaction fee on the final sale price, Etsy offers a cost-efficient platform for sellers.

The platform’s strong focus on handmade and unique products creates an ideal environment for sellers who specialize in these products.

Walmart Marketplace: A Retail Giant’s Online Frontier

Walmart Marketplace advantages

Transitioning from Etsy’s creative sphere, we venture into Walmart Marketplace, the online frontier of a retail giant. With a market share higher than eBay’s, Walmart Marketplace offers a unique platform for sellers. It’s not just about low prices; Walmart’s wide product selection and vast audience reach make it an attractive platform for sellers.

Walmart Marketplace presents a diverse array of product categories, from smartphones to home goods, for sellers to capitalize on.

Walmart's marketplace advantages, including lower fees and vast audience reach

One of the striking benefits of Walmart Marketplace is its competitive fees. With no setup or monthly fees, and referral fees ranging from 6% to 15% depending on product category, Walmart Marketplace offers great value for sellers.

The platform’s extensive customer base, covering a wide range of demographics, provides sellers with an expansive and diverse audience to engage with. Furthermore, Walmart employs strategies like:

  • low pricing

  • a broad product selection

  • efficient supply chain management

  • strong branding

  • competitive pricing

  • a range of fulfillment options

To attract a wide audience to its own online store, consider utilizing an online marketplace to sell online, as well as creating your own website.

Rakuten: Global Reach with a Loyalty Twist

Rakuten, a Japanese e-commerce platform, stands as a global powerhouse with a unique loyalty aspect. With a dominant market share in Japan and a presence in over 29 countries, Rakuten offers sellers a platform to reach a wide audience. The platform offers the following benefits to sellers:

  • Charges sellers a structured monthly subscription fee and systematic category commission

  • Enhances visibility for ads with coupons

  • Gives preference to products with high sales numbers and solid reviews

These features help sellers increase their visibility and reach on the platform.

Rakuten’s customer loyalty programs and international scope

Rakuten’s customer loyalty program, known as Rakuten Points, offers members the exciting opportunity to use their points in versatile ways, driving meaningful engagement through targeted rewards, and providing the option to earn cash back when they shop at over 2,500 different stores.

Its global presence bolsters its popularity across different regions, enabling a more personalized and captivating customer experience.

Market size comparison and seller entry process

Among other online marketplaces, Rakuten’s market size is noteworthy, commanding a substantial 4.80% of the e-commerce market share by Gross Merchandise Volume (GMV). Becoming a seller on Rakuten is a great opportunity to showcase your products. You just need to apply on its official website and fill out the registration form.

Once approved, you can start to sell products online with your amazing offerings.

Newegg: A Tech-Savvy Marketplace

Next, we explore Newegg, a marketplace that caters to tech-savvy individuals. Newegg is an online platform. It specializes in technology and electronics products. Its focus on these categories sets it apart from platforms like eBay, providing great value to those specializing in these types of products.

Specialization in electronics and technology on Newegg

Offering great flexibility and affordability, Newegg’s fee structure includes a referral fee between 8% and 15% contingent on the product category, with no listing fees. There are also membership options ranging from free to $99.95 per month, providing sellers with more choices and opportunities.

Newegg provides an exceptional support system for sellers, ensuring they have all the necessary tools to succeed and enhancing their reputation for strong customer service and seller support.

Competitive dynamics and fee structures for tech-focused sellers

Understanding Newegg’s fee structure is crucial for enhancing sales and profitability. With a monthly fee of $0.005 per SKU for active unsold SKUs over a 12-month period and a commission ranging from 8% to 15% per item, depending on the product category, Newegg aims to be competitive by regulating its fees within a similar range, which is great for sellers.

Bonanza: The Quirky and Unique Online Bazaar

Bonanza's unique items

For sellers of unique items, Bonanza is an ideal marketplace. The focus of this online marketplace is on offering unique, one-of-a-kind items. The marketplace is known for its exclusive and exceptional product offerings. It is appealing for sellers because it allows for a variety of distinct products from different eras such as:

  • furniture

  • jewelry

  • collectibles

  • antiques

The platform’s user-friendly interface, low selling fees, and tools for sellers to showcase products with attractive images and descriptions attract a diverse customer base, making it an exciting opportunity for sellers on this online selling platform.

Bonanza’s appeal for selling unique items and its “Booths” feature

The ‘Booths’ feature on Bonanza enables sellers to customize their online store. They can customize their profile and contact information, booth overview, and miscellaneous details, providing tools to build their dream businesses.

This feature helps turn browsers into buyers by creating a personalized shopping experience for customers.

Poshmark: Fashion-Forward Selling

Poshmark serves as a fashion-forward selling platform for the fashion enthusiasts. It’s a mobile marketplace that allows users to buy and sell fashion items such as clothes, shoes, and accessories. Its user-friendly interface, reasonable fees, and seamless selling process make it a go-to platform for fashion enthusiasts.

Poshmark's strengths in the fashion and accessories domain

A remarkable advantage of Poshmark over eBay is its integration with Facebook’s social network, fostering a more interconnected, social-centric buying and selling experience. Poshmark’s commission rate is a competitive 20%, offering great value for the services provided.

While some other platforms like Depop and Mercari may have lower commission fees, Poshmark’s robust features and community make it a top choice for sellers.

Commission rates and market suitability for diverse products

Poshmark offers the following benefits for sellers:

  • A flat fee of $2.95 for sales under $15

  • Only a 20% commission on sales over $15

  • Strict guidelines and policies to ensure a high standard of quality and customer satisfaction

This provides great value for sellers.

Mercari: Revolutionizing Mobile E-Commerce

Next, we turn our attention to Mercari, a platform that is revolutionizing mobile e-commerce. Mercari is a mobile app-based marketplace that allows users to buy and sell a wide variety of items. Users can trade everything from clothing to electronics and home goods with ease. Founded in February 2013 by Shintaro Yamada, it had the foresight to embrace the potential of mobile commerce and focused on creating a user-friendly mobile app to cater to the increasing number of users who favor mobile shopping over traditional desktop experiences.

The mobile-first approach and benefits of Mercari

Desktop-centric sellers can enhance their selling experience on Mercari by exploring various functionalities, expanding their listings, and engaging in promotions. The platform provides different plans to sellers. The Individual Plan offers the opportunity to list items for a small fee of $0.99 per item, while the Professional Plan charges a flat fee of $39.99 per month, allowing unlimited item listings.

Challenges for desktop-centric sellers and product limitations

Desktop-centric sellers can take advantage of the bundling feature on Mercari, which now allows them to bundle multiple items together for a package deal, and it’s now accessible on desktop as well.

Optimizing listings for increased search visibility is another great strategy to attract more buyers and overcome some of the mobile-centric limitations.

Ruby Lane: The Antique and Collectible Specialist

Ruby Lane serves as a haven for sellers of antiques and collectibles. This online marketplace specializes in vintage items and antiques. Its user-friendly interface, reasonable fees, and tools for sellers to showcase products with attractive images and descriptions attract a diverse customer base, making it an exciting opportunity for sellers.

Targeting a niche market with Ruby Lane's platform

Ruby Lane’s fee structure offers great flexibility and affordability with a monthly maintenance fee of $25, which can be waived if sellers list at least 15 items per month, and a service fee of 9.9% on sales. The platform’s strong focus on vintage and unique products creates an ideal environment for sellers who specialize in these products.

Fee structures and product category suitability

Analyzing Ruby Lane’s fees and understanding its audience targeting and platform specialization is vital for sellers. With a fee structure that includes a 20-cent listing fee for each item and a 6.5% transaction fee on the final sale price, Ruby Lane offers a cost-efficient platform for sellers.

The platform’s strong focus on handmade and unique products creates an ideal environment for sellers who specialize in these products.

Facebook Marketplace: The Social Selling Powerhouse

Finally, we introduce Facebook Marketplace, a powerhouse in social selling. The integration of the platform with Facebook’s extensive social network fosters a unique selling experience, enabling sellers to effortlessly reach potential buyers within their social circles.

The platform’s lack of listing or selling fees also makes it a cost-effective choice for sellers.

Advantages of Facebook Marketplace's social network integration

Facebook Marketplace’s social network integration offers sellers:

  • Increased brand visibility

  • Enhanced customer interaction

  • Expanded reach

  • Improved conversion rates

It also provides a reporting process to resolve conflicts, the option to block buyers, and the ability to escalate disputes when necessary, which can be very helpful for sellers in managing their transactions.

Analysis of fee absence and seller support mechanisms

The absence of fees on Facebook Marketplace greatly benefits sellers’ profitability. Sellers can freely list and sell their items on the platform without any fees, allowing them to retain a higher percentage of their profits. This ultimately leads to an increased number of sellers, a wider variety of product offerings, and an overall enhancement of the marketplace dynamic.

Conclusion: Choosing the Right Platform for Your Online Business

The strategic decision to choose the right platform for your online business demands careful consideration of a range of factors. From the type of products you’re selling to the direction in which you want to move your business, there are several factors to consider.

So, whether it’s the vast audience of Amazon, the creative paradise of Etsy, the tech-savvy Newegg, or the social powerhouse of Facebook Marketplace, there’s a platform out there that’s just right for your online business.


We explored the diverse world of online selling platforms, each with its unique features and benefits. From giants like Amazon and Walmart Marketplace to niche platforms such as Etsy and Ruby Lane, these eBay alternatives are making waves in the e-commerce landscape. With unique approaches to seller services, competitive fee structures, and a range of product categories, these platforms offer sellers an opportunity to reach wider audiences and achieve greater profitability. So, whether you’re a seasoned seller looking for a fresh perspective or a newbie aiming to make a mark, remember, there’s a world beyond eBay waiting for you.

Frequently Asked Questions

Is there a better alternative to eBay?

Yes, Amazon is a great alternative to eBay because it offers a wide selection of goods, low fees, and user-friendly seller tools.

Who is eBay's main competitor?

eBay's main competitor is Amazon, which is one of the most popular alternatives due to its wide selection of goods, low fees, and user-friendly seller tools.

Is eBay no longer relevant?

Yes, eBay is still relevant, with around 170 million monthly users and a wide range of items being sold and bought.

What is the cheapest site to sell on?

The cheapest site to sell on is Craigslist, where you can sell almost anything without any listing or selling fees. However, keep in mind that it requires more involvement in the selling process.

What factors should I consider when choosing an eBay alternative?

When choosing an eBay alternative, consider factors like the type of products you sell, your target audience, selling fees, and user interface. These factors will help you find the best platform for your needs.