If you have decided to become an online entrepreneur, you probably have a lot of questions, concerns and you would like to start understanding more about the world of online commerce. First of all, you need to know that it is not as difficult as it seems. Once you have documented more about all the stages you will go through, it will become much clearer your path to online success. We will not talk about all these stages, but about one of the most important: choosing the eCommerce platform that you will use for your online store.
Of all the existing platforms on the market, Magento 2 stands out, for several reasons. One would be the use of the platform by large retailers around the world. In addition, many online entrepreneurs recognize the benefits of Magento 2 regardless of the version they use. Magento 2 currently has three versions: Open Source, Commerce, and Commerce Cloud. Next, we will present to you the main differences between them, so that you can choose the one that you think suits you best.
Magento 2 Open Source
It is the free version of this eCommerce platform and can be downloaded and hosted on any server you want. It is perfect for new companies, who want to test the market and find out if they fit in the eCommerce world. The disadvantage of this version is that only some features are available.
The paid version of the platform, which can be installed on any server you want. It is perfect for companies that have numerous customers and even for business to business commerce. It can be customized very easily, without the help of a specialist, thanks to Page Builder. You can install many extensions that will make your life easier and the website more attractive, as is the Mega Menu Magento 2 extension.
Magento Commerce Cloud
It is a paid version of Magento Commerce hosted by Magento directly on AWS servers. It is perfect for all those who want to customize their online store down to the smallest detail, given that some features are available exclusively for this version. Also, large companies and complex websites will benefit to the maximum from this version which also includes key environments for development, staging, and live production.
Next, we will briefly present to you the elements to which you must pay the most attention. Basically, which will help you differentiate between the three versions of Magento.
If we were to sort them in ascending order of performance, Open Source would be the first, followed by Magento Commerce, and the best version would be by far Commerce Cloud. Of course, you can customize the Open Source version, but it has some limitations, and some Magento 2 extensions for example are only available for paid versions.
Customer Segmentation is an extremely important option for your business. With its help, you can better understand what customers need and how you can address each group of customers so that success is guaranteed. Customers have different needs and beliefs, so an ad or a certain version of the product may not suit them, no matter how hard you try to sell them that product.
Another important aspect is related to payment. Magento Commerce and Commerce Cloud earn important points in this regard, unlike Open Source, which offers fewer payment methods. This is mainly due to version security.
These were just a few important aspects to mention about the three versions of Magento 2. We recommend that you get the best information about these versions and choose the most suitable one for you!